Photorealistic Product Rendering: How It Takes Emotional Marketing to a New Level



  • The CG representation shows the people who enjoy the product


Meanwhile, the photo-realistic representation of the product avoids all these difficulties. A 3D rendering artist can simply pick suitable images of people from the CG studio base and add them to the images to make them look natural. And presto, the photo-realistic emotional images with the people who use the product in question are ready. 3D visualization companies have large teams of specialists who can create any type of photo-realistic representation of products.



  • 3D rendering makes it easy to change the atmosphere


Traditional product photography is good for conveying the atmosphere. A professional photographer knows how to modify light, colors, and erase shaded parts of the image to create a specific mood. But once the photo shoots are over, there is no way to edit the resulting image. So if the Marketer wants to present their products in a different environment and mood, they will have to request a completely new photo shoot.

With the photo-realistic representation of the products, everything is simple. Unlike photography, 3D viewing not only allows post effects to be adjusted slightly, it also makes major changes. A 3D artist can apply different weather effects, change lighting, or even recreate the image if necessary. In this way, it is possible to obtain images with seasons, weather, time of day and, as a result, a completely different new atmosphere and emotion. So if the Creative Director has suggested a different concept after the project has finished, don't panic: 3D artists will be happy to take on this new project. It will be faster and cheaper because the 3D model is ready.

  • Photo realistic rendering allows images to be obtained before launch


One of the best things about high-end 3D product rendering is that it allows marketing campaigns to start even before the actual product is manufactured. It is useful when designers still need more time to talk about the product: make some adjustments or choose between the options.

In other words, he was helpless. Thanks to the photo realistic representation of the products, you can control the images for different variations. So while designers make a decision, he can begin preparations and never again rely on prototypes.

Photo realistic representation of products can spark positive emotions among potential buyers in many ways. It makes it easy to use different creative formats, to prepare before prototypes are ready, tell exciting stories, and help buyers see how products can improve their lives. Furthermore, 3D product modeling allows objects to be displayed in different environments and atmospheres, thus evoking different emotions.

Location: Australia

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