3D Rendering for Product Design: 3 Benefits of Virtual Prototyping for Manufacturers

·        Virtual prototypes are cheaper than physical ones

Virtual prototyping is less expensive than physical model production. This is because you don't need real materials. For example, let's say a furniture manufacturing company is about to launch its new collection of upholstered furniture. To test its appearance and quality, the company has to make prototypes, which means paying for skilled labor and expensive materials. And the item produced may turn out not to be what the designer originally expected. In this case, the costs multiply as more materials will be spent to make another design change.

Also, in order to choose the most advantageous variant of the cabinet, it may be necessary to produce a few units at the beginning and choose the best from this row, then work on its improvement if necessary. And during this time, all the parts have to be stored somewhere, which will be an additional expense.

All of these challenges will be a thing of the past if the manufacturer opts for commercial product rendering. 3D visualization artists can design as many photo realistic computer visualizations of furniture as needed without costing money on materials and storage space. This makes 3D product rendering a much cheaper option than physical prototyping.

·        Digital rendering allows products to be marketed before launch

3D product rendering will better handle the situation. While designers create the final version of the article, 3D visualization artists can create virtual prototypes of the potential best-seller. Thus, marketers can advertise products on social media, billboards, and any other available channel even before the first item rolls off the assembly line. In this way, when the final version is approved and the product reaches the stores, the target audience will already be aware of and interested in a purchase. And the manufacturer will only have to satisfy the demand for new products from customers.

·        CGI allows you to display the entire assortment without pulling each piece

If a company has a product line where the same model is designed in different colors or textures, it is necessary to demonstrate the range of options to customers. So in this scenario, the manufacturer not only has to produce each item, but also organize a professional photo shoot for the entire collection.

It is an extremely laborious process. This requires hiring a photographer, delivering all products and decorations to the studio, and vice versa. All this effort goes into creating the catalog for potential clients, but there is no guarantee that every position on the list will capture the public's attention.

Meanwhile, 3D Product rendering makes it much easier. By using 3D viewing software such as 3D Max and Maya, 3D artists can create a CG rendering for each design variation in any required environment. In this way, the manufacturer avoids the tedious filming process, while the assortment can still be shown to potential buyers in all its glory.

3D Product rendering is a very effective tool for modern businesses. This allows the new part to be improved until it is perfect, the article is brought to market much faster than with the physical prototype and saves the financial resources of the company. CGI helps promote new products before launch and eliminates the need for endless product photo shoots.