Photorealistic rendering of products


Photo realistic rendering of products is effectively used by many manufacturers for marketing. They opt for 3D visualization because it offers many advantages for their business. For example, CGI helps reduce campaign launch costs, present products in the best possible way, and increase sales. Also, brands that involve 3D rendering avoid the long and tedious process of product photo shoots. Therefore, it is not surprising that companies that do not use photo realistic display are considering starting to do so.
However, to get the full benefits of 3D product rendering manufacturers need to be aware of the main types of 3D imaging, their features, and their benefits. This will help you understand which type of CGI will work best for your project. Read and learn what types of CG images you can get from a 3D rendering studio and what benefits they can bring.

Product photos on a white background are still the most popular choice for manufacturers selling products on the Internet. These images emphasize all the functionality of a product and are wonderfully concise. When online shoppers see a blank item, nothing draws their attention, so they can focus and explore every detail.
To obtain this type of images, the brands hired professional photographers. But today, manufacturers can opt for a photo realistic representation of products. The quality of CGI images of products on a white background does not lend itself to photographs. 
All the shapes, all the details, all the colors, all the nuances and all the reflections of a 3D image are so realistic that viewers will not be able to distinguish them from a photo.
Sometimes manufacturers have to demonstrate what is inside the product so that customers fully understand its benefits. For example, the characteristics of technologically sophisticated products, such as motors, are best explained when the public can see their internal mechanism. Another good example is that of furniture. Prospective buyers may be interested to see what materials they are and how the interior parts are arranged.

A perfect way to satisfy buyers' curiosity is to show them a 3D rendering. This type of photo realistic CGI presents a cross-sectional product, exposing its internal structure. With photography, it would be quite difficult to do the same. First off, getting a cropped photo would probably mean ruining a product to take a photo of its cross section. And in this case, the item would never look perfectly cared for. Therefore, the final result of the photo shoot would not be satisfactory.

The photo realistic rendering of the product allows you to get 3D cuts without any problem. For this, the CGI artist creates an accurate 3D model that shows a cross section of a product so that viewers can clearly see its inner workings. The image will be photo realistic and perfectly clear, and all without damaging a single prototype.

Location: Australia

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